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Interactive Direct is a full service direct marketing company. Our services range from launching successful direct mail campaigns to creating the campaign and managing it for you.
Our business is to save you time and money on all of your direct marketing needs! We take the pain out of your direct marketing campaign. Our goal is top quality service and expert assistance. Let us help you increase your competitive edge with a successful direct marketing solution that is right for you.

Among the services and products we offer are:

  • The Interactive Direct B2B database - a database of over 150000 of Southern Africa's leading business people with their contact details carefully compiled and permissioned.
  • Direct Marketing Services - we will help you put your direct marketing campaign together and to maintain it on an ongoing basis.
  • Data clean-up services: we will take your own in-house data and clean it up. Ongoing maintenance is also offered.
  • e-mail marketing. e-mail has become the most effective means of reaching your target market. Not only will we help you to put your campaign together but we will assist you with response handling and ongoing electronic communications.
  • Website hosting and design - we will help you put together a service or product specific website together but we will help you to integrate into your direct marketing strategy
  • Data capture - we offer the most sophisticated data capture facility, so that precious information which is currently in the form of cards, lists, questionnaires and pages can be put into electronic format and be used in your marketing strategy.
  • Statistical analysis - will help you to optimise your marketing and direct marketing campaigns, From basic analysis to Regression, Cluster (Segmentation), Factor Analysis and Perceptual Mapping.
  • Marketing research - nobody knows it all - a well designed and executed marketing research exercise can provide you with valuable information on the state of your market, your customers and your competitors

We produce a quarterly newsletter packed with tips and techniques you will find useful to your business.
To receive a free subscription, enter your details below:
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If you would like to read up on our old newsletters visit our newsletter archives.

Do Your Counts Online!
Do you want to know how many Decision Makers need to hear your message?
Do an online count and you can see exactly how many people satisfy your selection criteria. You can even place your order for your database online and ensure a rapid response to your marketing campaign. To do an online count click here.

Event Management Solution
If you have ever hosted an event, a seminar or a series of business breakfasts, you will know the headache of administering responses and changes. We have developed a unique method of solving this nightmare for you. For more information click here.

 


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